About


Snapshut exists to push the boundaries of traditional apparel accessories. As an innovation powerhouse built from the ground up, they seamlessly fuse magnetic fastening technology and apparel expertise to revolutionize standard buckles and clasps. Their mission is simple: to create the next generation of apparel accessories.



Point of Contact: Director of Product Design

Services

Brand Strategy: Market Analysis, Competitive Landscape, Target Audience, Brand Positioning

Brand Identity: Logo, Fonts, Color Palette, Icons, Pattern

Messaging: Brand Story, Tagline, Value Propositions

Landing Page Design

Blue and yellow Snapshut logo design displayed on a clean white background.

Embossed Snapshut logo detail showing subtle dimensional typography.

Logo Embossed

Brand identity materials featuring business cards and stationery with geometric patterns.

Lookbook and Packaging

Website mockups showing responsive design across desktop and mobile devices.

Website Landing Page

Horizontal brand guidelines layout with colorful geometric pattern design elements.

Slide Deck Mockup

Technical drawing showing various icon designs and measurements.

Custom Icons

Brand Guidelines + Messaging
Colorful geometric pattern banner design with modern shapes and bold typography.
Brand story page layout with geometric header design and clean typography.
Brand value propositions document showing design elements and layout guidelines.
Color palette guide showing brand colors with yellow, red, blue and neutral tones.
Geometric brand pattern designs featuring triangles, circles and squares in various arrangements.
Minimalist line icon set showing various technology and business related symbols.

The Challenge


We were tasked with the challenge of using yellow and blue as our primary colors while ensuring our design stood out from competitors who use a similar palette. To achieve this, we developed a vibrant, approachable brand identity that incorporates these colors in a fresh, dynamic way. By creating a playful pattern and distinct look, we successfully differentiated Snapshut in an industry often characterized by dark, edgy, and esoteric brands.

Vibrant brand identity system featuring geometric patterns and bold color combinations.
Clean and modern brand identity design mockup showcasing business cards and stationery materials.