About

Snapshut exists to push the boundaries of traditional apparel accessories. As an innovation powerhouse built from the ground up, they seamlessly fuse magnetic fastening technology and apparel expertise to revolutionize standard buckles and clasps. Their mission is simple: to create the next generation of apparel accessories.

Point of Contact: Director of Product Design

The Challenge

We were tasked with the challenge of using yellow and blue as our primary colors while ensuring our design stood out from competitors who use a similar palette. To achieve this, we developed a vibrant, approachable brand identity that incorporates these colors in a fresh, dynamic way. By creating a playful pattern and distinct look, we successfully differentiated Snapshut in an industry often characterized by dark, edgy, and esoteric brands.